Whether it is financial bubbles, real estate booms or Bitcoin hype – time and again, major economic trends are shaped by the power of storytelling. However, it is still largely unknown how these narratives arise, how they go viral – and what makes them so dangerous at times. Nobel laureate Robert Shiller is the first to offer a systematic framework for understanding the phenomenon of economic narratives. How do they come about? And what makes a narrative become a mass phenomenon? What can we learn from epidemics? How can we predict when a great narrative will burst? When is the next financial crash likely to come? And what can politicians do to prepare? All of this is part of his new book “Narrative Economics: How Stories Go Viral and Drive Major Economic Events“.
After the cancellation of our event scheduled in March due to Corona, Robert Shiller presented the book virtually. This book presentation took place on 29 October at 5 pm CET. The event, which is held in cooperation with the European School for Management and Technology (ESMT Berlin) has been recorded and can be watched in the video below.